Folly Farm

Brand logos, marketing and signage design

Folly Farm Adventure Park and Zoo is a varied and versatile business which requires marketing across a broad section of print and screen media. Working with the marketing team at Folly Farm on their design projects throughout the calendar year which include projects such as the park brochure, park map, signage and mixed-media marketing.
"Monddi is an extension of our marketing department. The designers understand our business and the varied nature of it. They respond positively to last minute design requests to make sure we hit advertising deadlines and they are great and setting realistic timeframes for larger projects. More recently we have been working with Monddi on conceptual designs for logos such as the Pride of Pembrokeshire logo, an iconic project for the park, and a new concept for restaurant and funfair signage." Pride of Pembrokeshire logo - “I have been surprised and delighted at how quickly you have “got us” and thank you again for helping us hit the deadline at such short notice.”
Zoe Wright

The Pride of Pembrokeshire brand has grown in recognition from its original concept, logo development and the new enclosure signage – We worked closely with the Folly Farm team to promote, market and engage with visitors through their education and conservation work.

Again we worked closely with the Folly Farm catering and marketing team to redesign the Funfair Restaurant's internal signage, refreshing the look and feel to be aligned with the ongoing brand work.

The Funfair Archive project is on display at Folly Farm. Tasked with the design and layout for a series of Funfair archive boards which display historical information and archived photographs, located next to the rides and stalls. These new displays also feature specific ride and safety information to aid the visitors at the park.

The entrance way-finding signage has been revamped to aid in the experience of Folly Farm for all guests when entering and leaving the park.

More recently we have been involved in setting up brand guidelines to help define this versatile business.