David Oliver Fine Foods joined the exclusive high end market sector of ready meals with branding created by Monddi. Working closely with the two founding chefs, Monddi created a brand that echoed the classic country style cooking of the food.
After initially being sold in Farm shops, the range is now being sold by retailer Waitrose. Since its launch, the product range has expanded to include soups and cooking sauces and further products are planned with Monddi developing the brand collateral as it grows.
May I take this opportunity to say a huge thank you for your amazing work on the David Oliver project, from the initial concept chats to the Many changes along the way, you understood from the outset what we were looking for and due to your creative work I have no doubt that the brand will be as strong as we’d hoped for in the market place. I don’t mean to be gushing but it is not often that you work with someone as professional as yourself, you made us feel that you cared about the project as much as we do.