Fishing and Foraging Wales

The brief

Fishing and Foraging Wales was created to bring all of Matt Powell's passions together – bass lure angling, hunting for wild edibles, and food.

Matt came to Monddi and asked us to create an identity for the brand in order to enhance its growing reputation and reach out to new audiences.

Creating the mark

The brief required us to incorporate the three passions mentioned above and bring a 'Welsh' feel to the brand.

The identity combines all the values that the business holds dear – depicted by seabass, samphire, mushroom, and a dragon – all within a modern scandi-esque logo.

The colour scheme has been created to pay homage to nature and the rugged Welsh coastline.