Kitewood Camping

The brief

Kitewood Camping offer family woodland camping set in 60 acres of woodland near the Pembrokeshire Coast National Park.

We worked with Kitewood to create a brand that focuses on their identified key values: Nature, Woodland, Personal, and Welcoming.

Creating the mark

We wanted to produce an identity that embodies their story and – although would initially only be present online – could also be used on any print material in the future.

The result is a clean, concise, and scalable logo mark, along with the logotype that has been handcrafted to suit both the business and its environment. The colour palette was selected to compliment the greenery of the photography and the business location.

An online presence

The aim of the website is to market the campsite and turn visitors into campsite guests. This is done by the use of enticing photography throughout and having several points of access to enquiry and booking forms, along with phone and postal contact details also.

The responsive mobile and tablet friendly website incorporates custom-built functionality in the back-end so that Kitewood are able to edit and create new content with ease.