Natasha Embleton

The typographic monogram motif concept Monddi created, compliments the name of the brand. Utilising a strong yet neutral colourway that will convey a sense of trust but also be responsive of a modern contemporary business.

Exploring forms based on a traditional abacus, using the dots as a device to form other shapes within the brand mark. The idea was that the letters can be formed by the subtle use of shading within the dots. Joining together of the letter N with the abacus theme to create a brand mark, still recognisable as the letter N but also has a positive note as can be interpreted as an arrow head moving forward.