Oh Sugar Plum!

Oh Sugar Plum commissioned the Monddi team to refresh their identity and develop a packaging scheme for the brand's future. The logo-mark evolved into a more flexible and concise version which could be applied to both the new packaging scheme and work as the business figure-head.

The new packaging scheme has been designed to adapt to the variety in the brand's offering and reduce production costs. We used a wrapping paper method at three sizes which could be used for small, medium and large size box collections and sealed with a self-adhesive flavour labels.

Inside each package a story card is inserted between the branded section dividers. These dividers are scalable a provide a simple method to arrange the chocolates across all box sizes.