Pembrokeshire Sea Salt Co.

The brief

Pembrokeshire Sea Salt Co. are a passionate local business with a clear but simple aim – to create an outstanding sea salt that can compete with the best for taste, texture and appearance.

They came to us looking for a new business identity, product labels and packaging, and a new eCommerce website from which to sell their range of products.

Creating the mark

Their existing logo consisted of a pencil drawing of St Brynach's church at Cwm yr Eglyws, and they were keen to keep the church in some shape or form within their new branding.

We chose to simplify the shape by using block colour and line for a more graphic treatment. Using the negative shape of St Brynach’s Church set against the sun over the sea, we created a brand mark that retains elements of the previous logo but has a simple, clean, and modern feel.

An online presence

The aim of the website is to inform visitors of the company, its history and of course its products. It also accommodates customer enquiries via a contact form and has a blog that can be updated by Pembrokeshire Sea Salt Co. whenever they wish.

The responsive mobile and tablet friendly website incorporates an ecommerce platform with secure PayPal integration to allow visitors to pay for their products with ease.