Clover Group

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Branding
Web
Stationery
Marketing

reinventing overseas distribution

The
Brief

Clover Group is an international logistics company with multiple brand divisions. The success of Clover Group lies in its focused approach; they operate within specialised sectors that demand specific expertise in regulated industries.

Over the years, Clover Group has expanded beyond freight forwarding to encompass a range of businesses, each delivering a key component to the global supply chain: logistics, warehousing and distribution services, consultancy, and IT services.

Two iphones featuring shipping container imagery

The
Project

The group came to us in need of a brand refresh — modernising their identity to cement their position as industry leaders.

Clover’s rebrand came with a unique challenge: the multiple businesses operating under the group each needed to have their own logo while remaining recognisable as part of the Clover Group.

Moreover, the sector within which Clover operates is often very “corporate” in its look and approach: standing out while projecting a trustworthy image is a delicate balance to strike. We needed to create a rebrand that set Clover Group apart and fit its status as a worldwide leader in its field.

Unleashing
innovation
in logistics

The
Solution

The new brand identity is centred on colour theory; each subsidiary business within the Group is associated with a bold colour proven to project positive feelings on customers. This also gave each business a clear identifier to be used across all platforms and marketing initiatives. With the new brand identity, we created marketing materials that all had a consistent look.

Then, a new, sleek logo and bold typeface complete the rebrand, ensuring that the Group’s brand identity is immediately recognisable and easily transferable to different media. The final identity is usable across a wide range of uses; from shipping containers to flyers, making sure each division of the Clover Group is able to stand out in its respective field.

Is your brand in need of a fresh new identity? Contact us here to see how we can help.

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