Cardigan Castle
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- Web
- Social
- Identity
a truly
unique
experience
The
Solution
We retained the original features of the Cadwgan Trust logo but updated them to match a modern style of branding. We selected a heritage green, ecru, and deep green-toned brown to create a luxurious and historic feel. This identity carried over into the site, which features a simple navigation menu for optimal UX.
We then moved on to the Castle and Castle Collection websites. The design process for these two began with carefully creating a rich yet inviting colour palette and selecting the perfect font to match it.
For Cardigan Castle, we developed custom pattern marks to convey the landmark’s significance in Welsh history, and focused on highlighting imagery and brand assets throughout the site. A large footer and full-page burger menu add a warm, encompassing feel to the site.
Lastly, for the Castle Collection, we used the teal shade from the newly developed brand colours. This allowed the Collection’s website to have a separate identity while retaining the fonts and patterns of the main site, ensuring brand consistency.
We also provided the client with flexible social media templates. To ensure consistency and ease of use, we chose Canva to create a suite of templates with drag-and-drop editability. Moreover, a set of custom, illustrated assets increases the customisation options of the templates. This illustrated suite helped create a friendly and approachable style — which contrasts beautifully with the rich and sharp assets of the main branding.
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“Working with Monddi has been a really positive experience. Their response to the brief for three new interlinked websites was creative, timely and sensitive to the needs of the Trust and the Castle, as an ancient monument and destination for visitors.
The visual sense of the designers has subsequently led us to work in a different way when creating new content for the sites.
In addition, their turnaround time for the work, under pressure, was excellent, especially as it included the Christmas period. I would thoroughly recommend their flair, imagination and delivery to brief. A really great company to work with.”
Meirion, Director