VIP
Wales

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Branding
Web

bespoke walking tours

The
Brief

VIP Wales is based in north Pembrokeshire and offers a wide range of bespoke walking tours and holidays in both the north and the south of the beautiful Pembrokeshire. The clients’ extensive knowledge of the countryside and coastline need to be highlighted in this brand design and website project. The clients’ personal service, chosen tours and packages are to be highlighted across the website.

The
Project

The VIP WALES brand identity is based on the negative space within the logo font, connecting the primary walking tours and packages with the bespoke service on offer to their clients. In creating a brand mark that showcases a professional but friendly brand mark, Monddi has created a brand that has a classic, yet contemporary design style which will attract a wide audience of walkers. The mark is clean and simple and reflects the professionalism of the services the clients offer to all their ever – growing clients.

The company also required various marketing materiel, including a range of business stationery which underpin the brand design across all platforms, including their website.

The website’s primary purpose is to promote the company and services. The ability for the website visitor to easily book the bespoke tours and packages is paramount, turning a site visit into a booking.

reflects the
coastal location

The
Solution

The VIP WALES brand mark creates a strong identity, with a chosen colour palette that clearly reflects its coastal location.The flexibility of this mark works with copy and is also clearly visible when used on various images of the Pembrokeshire coast.

The branding is easily transferrable so works on the website, van livery and various marketing materials. The mark is also easily identified when reduced to be used on the VIP WALES outdoor clothing.

The website has call to action/ book now clearly evident on each page. The ability for the clients to track the number of visitors to the website is also a benefit in keeping the clients in touch with potential sales throughout the seasons. We incorporated custom built functionality to enable the clients to create new copy and images to the existing website, enabling their ever – growing, established business to thrive amongst its competitors.

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