In a world full of social media and short attention spans, capturing an audience is harder than ever. Having unique, bespoke accessories for your brand opens up a world of opportunities, becoming more shareable and increasing growth through word-of-mouth interactions.

Let’s start with an example; if a sandwich shop wraps your order in plain brown paper, what will you remember about the brand? Not much, if anything at all. If that same sandwich shop wraps your order in custom printed paper with their logo or other brand assets stamped all over it, what will you remember about the brand? You’re likely to take a mental note of the brand, whether that’s the name, design style, or even simply colour choices. It’s pretty clear which one will be more memorable and potentially lead to further visits or recommendations.

Coffee shops using off-the-shelf paper cups are missing out on a major advertising opportunity. While the cost per cup may be a little more, by printing your brand name, logo, custom illustrations or brand colours on the cup you now have mini billboards walking all over your local town.

Be it branded mugs for your fintech start-up’s office, custom t-shirts for members of your run club, or printed lanyards for your charities’ staff members, there are hundreds of opportunities to make your mark, regardless of the industry you’re in.

Maximising your relevance through creative branded materials gives you so much more scope for spreading the word; Instagrammers love an aesthetic picture for their stories. They may tag you in it, they may not, but either way, your brand starts to seep into more and more minds. Bonus points for being as creative as possible – the more unique you can make your brand identity, the better.

To see how we can help your brand stand out through bespoke printed materials, get in touch today!