Foiling adds a luxurious and festive feeling to seasonal print materials – think Christmas cards, gift vouchers, or limited edition packaging. Special finishes like foil can make your marketing, product or gift that bit more memorable.

Let’s start from the beginning; what is foiling?

Foiling is a finishing technique for printed materials where metallic or coloured foil is stamped onto paper or card using heat and pressure. The result is reflective, shiny detailing that adds an extra special touch to your order.

There are many foil options to choose from, including gold, silver and copper which are perfect for Christmas related print materials. Other options are holographic foils or other special effects, and coloured foils which have a bold impact and are available in a surprisingly large range of colours.

Why consider foiling for your Christmas print materials?

Christmas is already well acquainted with sparkle; whether it’s a glittery Christmas Card or tinsel covered tree, metallic foils fit right in with the atmosphere of the season. Seasonal campaigns are all about standing out and making people happy, and what better way to do that than by adding luxurious touches to promotional materials.

From a brand psychology perspective, tactile experiences are key to making your message stand out. Special finishes are a great way to leave a lasting impression and show off the quality of the item you’re selling or gifting.

What items can you foil?

There’s a wide range of items that work well with foiling, from business cards and swing tags to menus, gift vouchers, cards and packaging. It can add a subtle and elegant touch to a product, or go the opposite way and create a bold and dramatic impression; the choice is yours.

We love helping clients bring their vision to life. Whether you’re looking for luxury foiled Christmas cards, high-quality packaging for a festive product range, or eye-catching invitations to seasonal events, our talented team of creatives make sure that you end up with the perfect result.