Foiling adds a luxurious and festive feeling to seasonal print materials – think Christmas cards, gift vouchers, or limited edition packaging. Special finishes like foil can make your marketing, product or gift that bit more memorable.

Let’s start from the beginning; what is foiling?

Foiling is a finishing technique for printed materials where metallic or coloured foil is stamped onto paper or card using heat and pressure. The result is reflective, shiny detailing that adds an extra special touch to your order.

There are many foil options to choose from, including gold, silver and copper which are perfect for Christmas related print materials. Other options are holographic foils or other special effects, and coloured foils which have a bold impact and are available in a surprisingly large range of colours.

Why consider foiling for your Christmas print materials?

Christmas is already well acquainted with sparkle; whether it’s a glittery Christmas Card or tinsel covered tree, metallic foils fit right in with the atmosphere of the season. Seasonal campaigns are all about standing out and making people happy, and what better way to do that than by adding luxurious touches to promotional materials.

From a brand psychology perspective, tactile experiences are key to making your message stand out. Special finishes are a great way to leave a lasting impression and show off the quality of the item you’re selling or gifting.

What items can you foil?

There’s a wide range of items that work well with foiling, from business cards and swing tags to menus, gift vouchers, cards and packaging. It can add a subtle and elegant touch to a product, or go the opposite way and create a bold and dramatic impression; the choice is yours.

We love helping clients bring their vision to life. Whether you’re looking for luxury foiled Christmas cards, high-quality packaging for a festive product range, or eye-catching invitations to seasonal events, our talented team of creatives make sure that you end up with the perfect result.

In a world full of social media and short attention spans, capturing an audience is harder than ever. Having unique, bespoke accessories for your brand opens up a world of opportunities, becoming more shareable and increasing growth through word-of-mouth interactions.

Let’s start with an example; if a sandwich shop wraps your order in plain brown paper, what will you remember about the brand? Not much, if anything at all. If that same sandwich shop wraps your order in custom printed paper with their logo or other brand assets stamped all over it, what will you remember about the brand? You’re likely to take a mental note of the brand, whether that’s the name, design style, or even simply colour choices. It’s pretty clear which one will be more memorable and potentially lead to further visits or recommendations.

Coffee shops using off-the-shelf paper cups are missing out on a major advertising opportunity. While the cost per cup may be a little more, by printing your brand name, logo, custom illustrations or brand colours on the cup you now have mini billboards walking all over your local town.

Be it branded mugs for your fintech start-up’s office, custom t-shirts for members of your run club, or printed lanyards for your charities’ staff members, there are hundreds of opportunities to make your mark, regardless of the industry you’re in.

Maximising your relevance through creative branded materials gives you so much more scope for spreading the word; Instagrammers love an aesthetic picture for their stories. They may tag you in it, they may not, but either way, your brand starts to seep into more and more minds. Bonus points for being as creative as possible – the more unique you can make your brand identity, the better.

To see how we can help your brand stand out through bespoke printed materials, get in touch today!