A playful identity for a Welsh BBQ Sauce.
  • branding
  • packaging

The Brief

‘Brybeque’ barbeque sauce was born as a result of Huw Bryant’s passion to satisfy his craving for the perfect BBQ sauce.

Monddi were commissioned to develop Brybeque's ideas into a finished labelling system for their new and exciting product.

Creating the Mark

Original artwork supplied by the clients and refreshed as part of the process of development. A new colour and layout system were implemented which complements the rich sauce that fills each bottle.

The logotype was refined and the key letters BBQ were emphasised as well as a new composition between logotype and the sketch of Huw.