Heywood Spa Hotel

Initial thoughts covered the connection between the multiple service offers and an adaptable brand scheme which incorporated the services and themes of the hotel. Focus points were the additional service offerings - Brasserie / Spa & Leisure / Salon which aim to provide the Heywood brand with USP. The areas would capture the imagination of the guests and non-residents.

The font style chosen for The Heywood Spa Hotel is both confident and established. Uniquely personal to the hotel and flexible throughout the choice of services. Alongside the font style we designed a masthead motif of three interwoven letters, based on the Heywood Spa Hotel initials.

The multiple service offerings are conveyed through their own unique versions of the masthead motif which helps to relate them to the main brand. The brand work we have covered on this project includes the unique logo-mark, website and printed materials.