The brand consideration for the Pavilion brand identity is to portray the increasing range of offerings and the reflection of the location. The themes we decided best suit were runways, ploughed fields, marquee drapes, ribbons, cladding and music sheets.

We wanted the brand mark to be classy and contemporary to fit with the three sectors of the business that are weddings/parties/functions, small events/exhibition and corporate meetings/seminars. The brand visualisation demonstrated how the logotype can be used to convey business offerings which are on theme and showed how the logo mark can be used for marketing purposes.