Tenby Museum & Art Gallery

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Branding
Web
Marketing
Exhibition

Wales' oldest independent museum

The
Brief

Tenby is one of Pembrokeshire’s most well-known towns, loved by tourists and residents for its candy-coloured townhouses and beautiful seaside views.

Established in 1878, Tenby Museum & Art Gallery is the oldest independent museum in Wales. It serves as a symbol of the town, working tirelessly to develop its collections and displays to preserve its history.

The
Project

Tenby Museum and Art Gallery approached Monddi with the task of refreshing its brand through branding, web and print design. The museum required a fresh visual identity that would make a lasting impression on modern audiences — while remaining true to its past.

Our long-standing relationship with the organisation has resulted in many projects under the branding and design umbrella.

Initially, Tenby Museum needed an impactful, modern, and versatile brand design. Then, signage, exhibition boards, bilingual leaflets, and the new website required a consistent look and feel. Lastly, pairing high-quality designs with clear messaging — while highlighting the bold and modern feel the museum wanted to convey — was key.

Preserving local
heritage

The
Solution

We designed a modern and vibrant logo to fit the client’s needs. The colours are inspired by Tenby’s coastal landscape, while the visual elements represent the museum’s rich history. The arch motif serves as an effective tool for graphic design. It instantly creates a recognisable look and feel through colour and shape, strengthening the brand identity.

Our creative approach to the new website enables the brand to stand out through bold illustrations and intuitive user navigation, ensuring easy access for all site visitors. Using the strong brand identity we created across print and web projects ensures a consistent and bespoke look regardless of the product.

In the end, the new branding and print collateral successfully brought Tenby Museum into the modern era without losing its historical charm.

Take a look at Castlemead, another of our large-scale projects.

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